NEW WORK: Magnexx Spot
Here’s a new spot I directed for a fitness technology brand called Magenxx. This one was especially challenging as it had a lot of moving parts – especially the amount of VFX to convey the functionality of their scanning technology.
But I had a great time putting it all together and working with the Magenxx team, who gave me unprecedented creative control over the result, our brilliant VFX artist, Matthew Nayman, and our uber talented Director of Photography, Dave Lam (Second Jen, Deep Six), who I collaborated with for the very first time (and hopefully many more times to come). Have a look! It’s available now to view on the homepage or you can visit the Commercial section.